The growing influence of the 'conscious' Luxury consumer
18 Jul 2022
Brands take note! A 93% year-on-year growth of searches for 'conscious' products highlights the priorities of the New Luxury consumer
In the second edition of their Conscious Luxury Trends reports (2022), Farfetch, the luxury online e-tailer, showed that consumers are focusing more heavily on sustainable and ethical products.
The e-tailer reported that searches for ‘conscious’ product terms on the e-store have grown 93% year-on-year (YOY) and ‘circular initiatives’ that extend the life of item and promote repair or resale of luxury fashion are growing in popularity.
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(source: CPP Luxury website)