Canada Goose launches rental via Selfridges
30 Jan 2023
Luxury outerwear brand Canada Goose has become the latest in-demand name to launch a rental edit with Selfridges via the department store’s website and its London flagship.
The rental edit, curated by the Selfridges buying team, features some of Canada Goose’s “most loved styles” for men and women, including sustainable products the Cypress and Crofton puffers, vests and jackets made from 100% recycled nylon.In addition, the rental line will feature its ‘Kind Fleece’ styles crafted from recycled wool and bio-based fibres and pieces from the Regeneration collection made from utilising surplus fabrics and upcycled materials.
Canada Goose added that that it would add new products and categories to the edit over, with plans to include seasonally relevant styles, including rainwear and windwear for spring.The edit is be available to rent for four, eight, 10 and 20-day periods.
Selfridges has previously said that skiwear is one of its most popular categories for rental among adults and by extension, we might assume that more general winter outerwear could be a winner at this time of year too.
With Canada Goose pieces selling for hundreds of pounds and some items costing more than £1,000, rental could be an attractive option for many consumers given the relatively short duration of the worst winter weather in the UK.
Source: Fashion Network, UK - Jan 2023