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Wherever you have a skills or knowledge gap we have the right courses and workshops to help you

We'll show you how

Approach
Luxury Retail Skills training and Sector Inductions
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CORE PROGRAMME

Luxury Retail Skills

22 hours + practical exercises

Content outline:

Understanding the Luxury customer

Recruiting Luxury sales ambassadors

How Clienteling can grow your sales

Creating brand stories from product knowledge

Creating a Luxury Retail environment

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Luxury Fashion Retail

Sector Induction

2 hours + Industry simulation

Content outline:

Customer Experience and selling ceremonies

Analysis and reporting used

How products are made

The language used in the sector

Industry simulation assignment
 

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Super-Premium Beauty Sector Induction

2 hours + Industry simulation

Content outline:

Customer Experience and selling ceremonies

Analysis and reporting used

How products are made

The language used in the sector

Industry simulation assignment
 

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Luxury Car Retail 

Sector Induction

2 hours + Industry simulation

Content outline:

Customer Experience and selling ceremonies

Analysis and reporting used

How products are made

The language used in the sector

Industry simulation assignment
 

Luxury Business and Branding Skills courses
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Understanding the Fundamentals of Luxury

8 hours + practical exercises

Content outline:

The unique qualities of Luxury brands
The changing definition of Luxury
Soft Skills in Luxury Retail
Introducing the Luxury consumer

The role of storytelling in delivering the Luxury Experience

 

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How to find your Opportunity in Luxury

21 hours + practical exercises

Content outline:

Market Analysis techniques

Developing competitor intelligence

Market Research design and use

Innovation and Luxury products

Managing NPD projects well

The Luxury ecosystem

 

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How to develop a Luxury brand and product strategy

18 hours + practical exercises

Content outline:

Developing an Innovation driven product strategy

How consumers buy into inovation

Targeting the Luxury consumer

Defining your channel strategy

Pricing and Marketing approaches

 

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How to upgrade your brand for the Luxury consumer

18 hours + practical exercises

Content outline:

The fundamentals of Luxury

New Luxury vs Old Luxury

Storytelling as a Luxury brand

How Value is created in Luxury

Creating and delivering the image

10 features of a modern Luxury brand

 

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How to create a modern Luxury brand

21 hours + practical exercises

Content outline:

Building your brand foundations

The use of brand stories in Luxury

Understanding how Value is created

Getting to know the HNW customer

Developing your customer profile

Creating a Luxury brand identity

Comparing Luxury and non-Luxury

 

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How to launch a modern Luxury brand

21 hours + practical exercises

Content outline:

Luxury sales channels and evolution

The customer journey and experience

Pricing strategies in Luxury

Developing an effective Marketing plan

Using data and technology in Luxury

Delivering the Luxury brand image

 

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How to identify and reach the Luxury customer

12 hours + practical exercises

Content outline:

Understanding the Luxury consumer

Developing your target

consumer profile

The Luxury customer journey

Creating the right Marketing plan

 

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How to become an Entrepreneur in Luxury

21 hours + practical exercises

Content outline:

The global Luxury market growth

Exploring the Indian Luxury market

The resilience of Luxury in crisis

The different definitions of Luxury

Beginning your journey

Business Models and planning

Understanding the investment process

Sustainability know-how and Business Integration
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How to develop a Purpose-driven Luxury brand

21 hours + practical exercises

Content outline:

Developing your own Purpose 
The rise of the Sustainability agenda
Integrating Sustainability into Luxury
Innovation and Sustainability
Sustainable Luxury packaging choices
Circular business models in Luxury

Brand Purpose and Company culture

 

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Understanding the Fundamentals of Sustainability

10 hours + practical exercises

Content outline:

The foundations of Sustainability
New consumer choices in Luxury
Bringing together innovation and Sustainability
New directions in Luxury packaging
The many shades of Greenwashing

 

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How to make your brand more Sustainable

15 hours + practical exercises

Content outline:

The Fundamentals of Sustainability
Innovation and
new sustainable choices
Sustainable Packaging design and materials
Circular business models and operations
Greenwashing and how to spot it (workshop format)

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The 8 Ps of Sustainability and how to apply them

16 hours + practical exercises

Content outline:

Definition of the 8 P’s of Sustainability
Understand how to apply in business
Why Sustainability can be a competitive advantage for businesses
Eco-friendly innovations that are driving brand growth
Why People matter in Sustainability 

Topic specific short Workshops
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How to internationalise your Luxury brand

3 hours

Content outline:

Choosing the right time to go international
Identifying suitable overseas markets
Assessing and adapting your products 
Developing local market entry plans
Selecting the right partners

Finance and FOREX

 

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How to reinvent a family business

3 hours

Content outline:

The challenge of Change
Next Gen ambitions and the transition
Respecting the brand heritage 
Risk management
The 8 step approach for success

 

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How to develop successful collaborations

3 hours

Content outline:

The strategy of collaborations
Choosing the right partnerships
Developing relevant products
How the metaverse can support collabs
Case studies in Luxury

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How to develop a Luxury brand idea

3 hours

Content outline:

The new definition of Luxury
New opportunities emerging from the Luxury Shift
Exploring different ways to

generate ideas
Developing early stage ideas

 

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Greenwashing and how to spot it in Luxury brands

3 hours

Content outline:

The definition of Greenwashing
Ways to develop Sustainability in luxury brands
A checklist on how to spot Greenwashing – and ‘Greenhushing’
Critically examine luxury brands and assess their response

 

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How to raise investment for your Luxury business

3 hours

Content outline:

Understanding the different stages of investment
What investors are looking for
The role of the Business Plan
Public and state backed funding
Debt versus Equity fundraising
Case study of Shark Tank investe
e

Call us to find out how we can help upskill your team +91 88500 21322
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