Faculty - Personal branding and Social Media in Luxury
Shrehya is an experienced brand consultant and content creator, researching and writing on branding and marketing strategies for luxury brands, with numerous articles published. She holds her Master's Degree in Global Luxury Goods and Services Management from Politecnico Di Milano.
Apart from sharing her branding knowledge through “Let’s Talk Luxury”, her past work includes coordinating communication between global luxury Maisons within Richemont, the world’s third-largest luxury conglomerate. In addition to this, she has over 3 years’ work experience in digital marketing and branding building.
She covers topics on personal and luxury branding and contribute to digital publications like Luxury Abode and Luxury Network International.
As an experienced interviewer and host, Shrehya has spoken with a number of experts in the Luxury domain, including Mike Nallan from Highsnobiety on the topic “How culture is driving the New luxury” and Anvita Mehra, CEO and Founder of Confidential Couture, a pioneering brand in the luxury resale market in India.
She also recently delivered her Guest Lecture at FIT New York where she spoke to the aspiring International Business Marketing students on the importance of “Culture in today’s Branding”.
Shrehya leads our 'In My Experience' 1-2-1 conversations with Indian entrepreneurs and is an advisor on the School's overall social media strategy and implementation.